Millions of fans and followers worldwide for football clubs, dozens of players with several social media accounts, leading to a fragmented communication ecosystem between clubs, players and people living their passion.
Today, Information security specialist WISeKey and Football Club Barcelona launched the "FCB Connect" application. A key mobile application allowing football lovers to follow any Tweet or Facebook post from FCB star players, even those without a social account, avoiding all the noise and providing real-time interaction with their favorite players. Users can also have fun comparing their resemblance to players with the biometric feature.
First sport Club in the World to launch this mobile way for its fans to follow their star players, the FCB bets on social interactions between supporters of large sports clubs and their players. Based upon the technology and business rules of WISeID (World Internet Social Electronic Identification), a revolutionary business strategy designed to engage the brand supporter in collaborative conversations to provide mutually beneficial value in a trusted and transparent environment.
Dídac Lee, board member, director of FC Barcelona technology, added: "In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device. Initiatives such as this allow the fans, wherever they are, to take their club in their pocket."
"FCB Connect" goes one step further in the massive trend of sport fans digital socialization, before, during and after matches. A future way of taking advantage of new mobile facilities in sport stadiums.
"The FCB WISeID community is the culmination of several development years by WISeKey to reinforce digital marketing strategies for football clubs", explained Carlos Moreira.
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